What is a Customer?

• A customer is the most important person ever in the office…in person or by mail.

• A customer is not dependent on us…we are dependent on him.

•  A customer is not an interruption of our work…he is the purpose of it. We are not doing a favor by serving him…he is doing us a favor by giving us the opportunity to do so.

• A customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.

• A customer is a person who brings us his wants. It is our job to handle them profitably to him and to ourselves.

 Courtesy: Zig Ziglar