Monday, May 14, 2012

How to Retain Old Customers


•       Treat your customers like Gold
•       Keep them happy
•       Communicate with them
•       Go the extra mile – solve their problems
•       Call up old/existing customers
•       Take their Birth Dates
•       Ask them about their children, pets, hobbies
•       Take the names of their children and pets/use them in your conversation
•       Make it a point to wish them on their birthdays
•       Break the ice – build a rapport
•       Ask them about their experience with the company and your employees
•       Listen to their grievances and solve problems
•       Tell them about your new products
•       Offer them incentives
•       Offer freebies
•       Make your system/tools user-friendly
•       Make them do “Word of Mouth” advertising for you
•       Stay in touch – call them, send newsletters every 30/60/90 days
•       Ask questions about what they want
•       Listen attentively
•       Offer solutions
•       Know your products well and let your customer know about them too
•       Remember the Golden Rule – “People Buy People First”.
•       If you and your employees give excellent service to the customer, they will be yours for life.