How to Retain Old Customers

•       Treat your customers like Gold

•       Keep them happy

•       Communicate with them

•       Go the extra mile – solve their problems

•       Call up old/existing customers

•       Take their Birth Dates

•       Ask them about their children, pets, hobbies

•       Take the names of their children and pets/use them in your conversation

•       Make it a point to wish them on their birthdays

•       Break the ice – build a rapport

•       Ask them about their experience with the company and your employees

•       Listen to their grievances and solve problems

•       Tell them about your new products

•       Offer them incentives

•       Offer freebies

•       Make your system/tools user-friendly

•       Make them do “Word of Mouth” advertising for you

•       Stay in touch – call them, send newsletters every 30/60/90 days

•       Ask questions about what they want

•       Listen attentively

•       Offer solutions

•       Know your products well and let your customer know about them too

•       Remember the Golden Rule – “People Buy People First”.

•       If you and your employees give excellent service to the customer, they will be yours for life.